AI Product Marketing Manager

Prague, Czech Republic
Full Time
Marketing
Mid Level

Apify's mission is to make the web more programmable. Why? We believe that humans have better things to do than fill in forms, compile Excel sheets of copy-pasted data, or search social media for hashtags. Those are jobs for a machine.

Apify collects billions of rows of data from all over the world for sciencemarket research, or finding lost children. We make it possible for AI chatbots to interact intelligently. We’re actively involved in developing novel ways to work with generative AI like ChatGPT.

To support our mission, we're looking for a talented AI Product Marketing Manager to help us with our GTM strategies to drive the promotion of our AI products.

Who are we looking for?

  • You have 5+ years of experience in B2B product marketing, ideally at another tech startup with a thriving developer community.
  • You have a passion for large language models, machine learning and artificial intelligence. You know all about the latest developments in the field and you enjoy trying and testing new tools.
  • You have a strong track record of creating product marketing plans encompassing strategy, client research, competitive analysis, and messaging.
  • You can research, understand, and distill a complex technical product or feature and translate it into marketing campaigns that are relatable and engaging to the target audience.
  • You know there is an infinite amount of work we could do, but you also know how to prioritize and execute on the most promising opportunities.
  • You are highly organized, can multitask, and work across multiple teams.
  • You have excellent written and verbal skills in English.
  • Any technical background is a big plus, either in formal third-level education or in the trenches of another tech company.

What you will be doing:

  • Responsible for the development and execution of marketing strategy for our AI-related products (Website Content Crawler, GPT Scraper, AI Web Agent, LLM integrations, and more).
  • Understand the needs of current and future customers and prepare tailored product messaging, brand differentiation, marketing content, and collateral.
  • Develop and lead successful product launches and ongoing marketing campaigns.
  • Measure and report against the performance of product marketing initiatives.
  • Work closely with the product manager and developers of our AI offering to develop compelling marketing collateral and influence the future product roadmap.
  • Identify industry trends and monitor competing products to come up with new hypotheses and recommendations for future growth.

By the end of the first 3 months, we expect you to:

  1. Deeply understand our AI-related products, including Website Content Crawler, GPT Scraper, AI Web Agent, and LLM integrations.
  2. Conduct a competitive analysis of our AI products to grasp the market landscape and identify key differentiators.
  3. Reach out to existing customers to learn about their primary concerns, challenges, and use cases of our AI tools.
  4. Gain insights into the marketing channels through which Apify acquires customers for these AI tools and propose new channels we should try.
  5. Achieve early successes by developing and implementing initial marketing strategies or campaigns for our AI products.

By the end of the first 6 months, we expect you to:

  1. Actively contribute to the marketing strategy, aligning it with our mission and current quarter's OKRs.
  2. Understand the user data related to our AI products and use it to influence the adoption of the features and to help acquisition of new customers.
  3. Take full ownership of the marketing roadmap for AI products, ensuring it aligns with customer needs, market trends, and company goals.

We offer:

  • Full-time job in Prague (with the option to work remotely), or from our amazing office located in the heart of Prague, Czech Republic
  • Flexible working hours (perfect for both night owls and early birds )
  • Nobody counts holidays as long as the work gets done
  • Dog-friendly and bike-friendly office
  • Epic team buildings and off-sites (biking, canoeing, and other regular pastimes )
  • Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams
  • Stock options available, profit sharing and generous hardware budget
  • Free lunches every day
  • Unlimited supply of cofee & beer and snacks
  • Free entry to the wonderful Prague Zoo
  • Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card, and so on

Process:

Intro call > Task > Interview > Lunch > Offer


For more details about Apify and what it is like to work with us, see our Careers page.

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